Ghostwriting is extensively used by several professionals, such as C-suite executives and senior professionals, to build an online presence and showcase their years of experience. Professionals also use it to build a website portfolio that explains their profound experience and deep knowledge.
This is essential for people who have some experience or knowledge in a field but do not have the time to write detailed blogs on their field of expertise. But always carry a proper evaluation first.
Who hires a Ghostwriter?
Anyone can hire a ghostwriter to make their work more visible—free blogging tools such as Blogspot, Facebook, LinkedIn, Twitter, and WordPress make it easy for anyone to write a blog to showcase their knowledge.
However, ghostwriting is most beneficial for people with a shortage of time to write detailed articles and can pay to create content in bulk. Bulk content showcases the topical authority of a blog. This topical authority is highly significant for being ranked high on Google.
Hence, Freelancers, C-Suite Executives, Senior Management, IT Professionals, Programmers, Gamers, etc., always rely on Ghostwriting. They give clear instructions and design blogs to create content as per their level of expertise. With customized content, these professionals showcase their knowledge while only doing the design part of the writing while the heavy lifting is done by someone else.
Strategic Content Placement Ideas
Just creating good content is not enough; you also need to place it in a good platform for others to discover it quickly. Don’t be a hidden gem.
1. Utilize Social Media:
Ghostwriting can be used to create engaging and informative posts for your social media accounts, such as Facebook, Twitter, and LinkedIn. This can help establish your expertise and build a following.
2. Create Blog Posts:
Ghostwrite blog posts that showcase your knowledge and expertise in your field. Publish them on your website and share them on your social media accounts to reach a wider audience.
LinkedIn allows you to post extensive articles which also appear on Google. You should also use Medium to post content and link back to your website, which will increase your backlink profile while also directing visitors to it.
3. Write and Publish Books:
Ghostwrite books that showcase your expertise and provide valuable information to your target audience. E-books and print books can both be effective in building your online presence and establishing your credibility.
There is no need to write extensive e-books. Use the short e-book method on most searched topics on Amazon. List your e-book as free or sell for a minimal cost.
4. Produce Video Content:
Use ghostwriting to create scripts for video content, such as tutorials, webinars, and interviews, and have them recorded and edited professionally. These videos can be shared on your website and video-sharing platforms like YouTube.
You can generate AI content as well. AI content is growing popular thanks to ChatGPT and several AI video creators.
5. Create Infographics:
Ghostwrite infographics that help explain complex ideas in a visually appealing way. These can be shared on your website and social media and can help establish you as an expert in your field.
Infographics are an excellent way to display content attractively. Use templates from Canva(affiliate link) to create high-quality infographics for free.
In all cases, ensuring that the content produced is high-quality, informative, and relevant to your target audience is essential. Additionally, it’s essential to maintain a consistent voice and tone across all your content so that your online presence is cohesive and easily recognizable to your followers.