Google’s EAT guidelines mention that a website needs to be authoritative to get good Google Rankings. This credibility is built by blogging consistently on the niche topic. However, consistency is difficult to achieve without external help.
There are also several checks in place that will help you evaluate the ghostwriter before engagement and evaluate their quality of work post-engagement.
CEOs use ghostwriting all the time to build a strong online presence.
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How can Ghostwriting help you?
Ghostwriting helps you blog consistently without fail. A contract with a responsible and high-quality ghostwriter will enable you to write SEO-optimized articles and social media posts. Further, you can customize the blogs per your needs with a few guidelines.
Most importantly, a higher number of posts helps build your topical authority, which helps in higher Google rankings.
5 Important Benefits that Bloggers get from Ghostwriting
These benefits clearly articulate the gains you, as a blogger, can seek from ghostwriting.
Unique and Relevant Content
Provide your audience with valuable and informative content they can’t find anywhere else. Ensure that your blog posts are well-researched, well-written, and relevant to your target audience.
For this, hiring a ghostwriter with some experience and understanding the value of uniqueness in your overall SEO strategy is essential.
If you are a busy writer like me, chances are that you would struggle to maintain consistency.
Blogging consistently is crucial for building an audience and establishing your brand. Choose a schedule that works for you and stick to it. This will help you build a loyal following and establish your blog as a reliable source of information.
Forbes magazine says inconsistent blogging can confuse your customers. Consistent websites are 20% more valuable than their inconsistent counterparts.
Search Engine Optimization (SEO)
Optimize your blog for search engines so your content is easily discoverable. Use relevant keywords, meta descriptions, and header tags to help improve your search engine rankings.
However, these things must be appropriately communicated to the ghostwriter. It is also essential to ensure that the ghostwriter has some experience with on-page optimization.
Engagement and Interaction
Asking questions, providing opportunities for them to comment, and responding to comments in a timely manner build a robust two-way engagement. This will help build a community around your blog and increase the level of engagement with your content.
Social Media Promotion
Social Media is an integral part of your successful blogging. A higher number of social media shares contributes to your Google rankings. Therefore, it becomes essential that you engage ghostwriters to create next-gen social media posts like infographics.
Ghostwriting can help your blog consistently with good quality, which is essential to make a blog successful. The higher number of posts around a topic builds your Topical Authority and helps you get higher Google Rankings.
Also Read: How to avoid plagiarism with Ghostwriting?